So… I was surfing Facebook looking for tips on managing a social media campaign when I came across this ad for LessConf. I clicked on it and was taken to a site where I saw a picture of Gary Vaynerchuk and immediately said, “If Gary will be there and this is in Florida, I’m going.”
I learned this conference was in Jacksonville, FL and I decided to spend the $207 and sign up to go.
I had no clue what to expect. All I knew was that there would be many entrepreneurs there and out of all of them the only one I had ever heard of was Gary.
Once there, I realized this conference was geared towards people who were Web Developers, Graphic Designers, Coders (is that the same as a web developer)? Basically, very tech-y people. I heard the name Ruby On Rails mentioned a lot and I don’t even know what it is, really. Some coding language?
However, what I got from the experience was so worth the price I paid for the ticket.
Here are some of my take aways:
- Personal relationships build loyalty.
- You measure success by customer satisfaction.
- Be authentic.
- Empower people to succeed.
- Be radically passionate.
- STAND OUT! STAND OUT! Be totally DIFFERENT!!!
- Think creatively about something you could do. Then do it.
- Don’t hire a PR agency. YOU need to market YOUR product.
- Bad economics create lots of great companies.
- Create a movement and you will create a following.
- 64% of all new jobs (last year) came from small businesses.
- Small businesses employ over 50% of private workforce.
- Be fanatical about creating meaningful relationships with people.
- Relationships are the currency of your business.
- 2 kinds of entrepreneur. One controls everything. The other builds something big.
- If you ever sold something before you were 10, you should work for yourself.
- People buy through word of mouth.
- Be patient.
- Build your personal brand.
- Develop your niche.
Allan Branch and Steven Bristol own www.Lesseverything.com. They put this conference together and they look like they have a great working relationship.
Many business owners spoke. This is where I got all my bullet points above and at the end of their speech, Steven would ask them questions. For the record, he asked the same questions to all the speakers and I could tell some of them were a little uncomfortable answering them but they all answered honestly and it was great to see how new conversations spun off the original questions. In the end, everyone learned something they could do better or start doing for their business. I know I did.
By the time I left there, I had many new REAL Twitter and Facebook friends. I’m so glad I went. I’m so glad I met all these amazingly talented and creative people.
And I just needed to let Allan and Steven know that they rock. They made me feel welcome even though I was in the minority there. Not too many women attended. But hey… not bad to be surrounded by a bunch of men. I’m laughing at myself here.
All in all it was great. I was inspired by everyone there and learned good lessons all in one day. I can’t wait until next year. I will support these guys again. Thanks for a great conference! Muahhh!